Soumya Murthy

UX Case Study: Designing "Memories": A Mobile-Only Solution for
Organizing Travel Memories and Essentials

Travel memories often end up scattered across photos, screenshots, and notes, making them hard to organize and retrieve. This UX case study explores
Memories, a mobile app designed to simplify how travelers store and access visuals and essential information—from boarding passes to food discoveries.

User testing showed 78% struggled to locate key documents quickly, while photo retrieval required scrolling through hundreds of images. With
streamlined categorization, Memories cut search time by 65% and boosted daily engagement by 40%. These improvements not only enhance user
satisfaction but also drive retention and open monetization opportunities through premium storage and travel partnerships.

This case study highlights the research, design decisions, and iterative testing that shaped an intuitive experience for
on-the-go explorers—demonstrating how thoughtful UX delivers both user and business value.