Soumya Murthy

UX Case Study: Redefining B2B eCommerce for Seamless Enterprise Buying

In this case study, I explore the end-to-end UX design process for a B2B eCommerce platform aimed at simplifying complex enterprise purchasing workflows. From stakeholder interviews and user research to wireframes, usability testing, and final design recommendations, this project highlights how thoughtful UX can bridge the gap between business goals and user needs. The goal was to create a scalable, intuitive, and efficient experience for procurement managers, bulk buyers, and business decision-makers—transforming a traditionally clunky process into a streamlined digital journey.